A simple four-step process that shows you how to stop chasing commissions―and start radically improving your customer interactions (and bottom line)
Most real estate agents are focused on one thing: quickly closing as many deals possible. In Close for Life, Josh Cadillac shows both up-and-coming agents and experienced pros that there's a better way―one that can radically improve your customer interactions, feelings of fulfillment in their work, and their bottom line.
Cadillac, a top producer who makes 90% of his deals happen without focusing on closing transactions, shares his simple, sustainable method in four straightforward sections. First, you’ll discover how to "get yourself right" by focusing on making prospective customers see that you know what you’re talking about and are looking out for their best interests. Next, you’ll learn how to "get your products right" by learning all you can about the industry (and understanding the importance of continuing education). Third, you’ll truly understand how to "get your customer right", which includes insights into how to truly listen and understand your clients to ensure buyers get an experience they don't feel they can replicate with anyone else. In the final step, you’ll learn how to complete the close for life process by learning how to keep customers long after the transaction is done, and showing them their business means so much more than just money in your pocket.
Discover the details of each phase of the Close for Life method in chapters that include:
• So Who's the Boss, Anyway?
• Are You A Salesperson or a Closer?
• How to Know What You Need to Know
• Understanding the Economics
• The Real Estate First Date: Communicating with Your Customers
• Empathy = Trust
• Build a Business You're Proud Of
