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Sales & Marketing 101 for Real Estate Professionals, 3rd Edition by Chris Grover (2016-05-04)

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Sales & Marketing 101 for Real Estate Professionals, 3rd Edition by Chris Grover (2016-05-04)

Specifications
Price	Publisher	Pages

Authors	Published	Language
by Chris Grover \| Jan 1, 2016

Most read format

Paper book / ebook (PDF)

Reviews

There are many marketing texts and real estate salesmanship books but few that explain marketing principles from a real estate agent’s point of view. Throughout this book, principles of market research, data analysis, and market segmentation are explained to help make you a more efficient salesperson. Units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.

Features:

Includes a sample marketing plan along with instructions for creating one of your own
Discover how accurate market research and understanding client motivations can help you segment your marketplace for the most effective marketing possible
Explains the difference between price and value and how they are employed to support your fees
Learn the three ageless styles of salesmanship and the steps used in negotiating and closing the sale, including objection breakdown, trial closing questions, and other proven techniques
A comprehensive list of interview questions to encourage complex and introspective answers
Pricing strategies for listings and services
Discusses the most common objections heard by agents, what they mean, and how to overcome them
Finance section shows how actions of the Federal Reserve affect your real estate marketing practice
Section on Internet marketing, featuring a discussion of personal websites, social media, and email
Thirteen separate strategies for closing a sale
Publisher: Dearborn Real Estate Education

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Sales & Marketing 101 for Real Estate Professionals, 3rd Edition by Chris Grover (2016-05-04)

Sales & Marketing 101 for Real Estate Professionals, 3rd Edition by Chris Grover (2016-05-04)

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