This book saves business owners time and money, and helps them make the best, most profitable decisions when selecting a site and negotiating a lease. “You don’t know what you don’t know”, and without expert help, mistakes WILL be made, and your lease WILL have hidden landmines. Don’t throw profits down the drain – or worse! Benefit from thirty five years of Site Selection and Lease Negotiation experience, and discover the “standard” clauses that need to be eliminated or modified. Even titans of industry, super smart people in their field, never know enough about this crucial subject. The first chapter of the book shows business owners how to look at the surrounding population to analyze product demand for various sites, including market areas, drive-times Vs radius, total population Vs target population, and much more. DON'T locate in the wrong site and permanently hamstring your business from the start! The second chapter explores common and hidden pitfalls relating to the design and location of specific competing facilities and how to make the right choice in terms of visibility, ingress/egress, parking ratios and many other vital issues. The third chapter explains the different types of leases and lease terms, and makes this very complex subject easy to understand, and work to your advantage. Best of all - the book is filled with "Hint" sections that give real-world advice on specific issues: what to watch out for, and how to fix common - and hidden! - problems. Readers are guaranteed to get more value from their Landlord, and pay less for it! The fourth chapter shows readers the best way to get started on their site search, and explores the various ways to work with brokers should you chose to go that route. Throughout the book we have "Tales From The Trenches" - true examples of how smart people could have done better, and specific solutions to specific, real-world Tenant/Landlord problems. As a final bonus, at the end we have included the "Top 10 Lease Negotiation and Site Selection Mistakes", which is the result of a survey taken among the world's largest Tenant Representative organization . . . people who do this type work all day every day and have seen it all. The results will surprise you, and be very valuable to your business!
