Commercial Real Estate is not an industry for the feint-hearted or rejection-sensitive. The barriers to entry are incredibly low, saturating the industry with unqualified people while the top producers hold the keys to the kingdom. It can make competition fierce.

What can a potential young broker just starting out do? In this audiobook, Patrick Kennedy describes methods by which a broker will be able to find out if this is a fight worth fighting. He will give you the tools in which you can keep up your motivation and not sweat the random events that may fool you into thinking you are off-course. Ultimately, he will provide you with a framework to hold yourself accountable to the thing that matters most: building your book of business.The work may seem unsexy, challenging and glamourless, but following it will certainly provide you with the best chance of success you have in the inherently foggy world of commercial real estate brokerage.